The Rajiv Gandhi Mission on the Elimination of
Iodine Deficiency Disorders

 
The Rajiv Gandhi Missions arose from an effort to convert selected programmes into a ‘mission-mode’, which was made in order to attend to some related tasks with a sense of urgency.
 
The Rajiv Gandhi Mission on the Elimination of Iodine Deficiency Disorders was one of the seven missions that were initiated in 1994. It was felt that disorders resulting from iodine deficiency affect the socio-economic functioning of a community due to the ill effects on people’s health and productivity. Sixteen districts in Madhya Pradesh were at that point of time suffering from severe iodine deficiency.
 
The objectives taken up by the mission were
- To eliminate iodine deficiency in Madhya Pradesh by 1997
- Ensure availability of iodised salt in all villages by mid-1995
- Ensure by 1997 that all salt sold in the state is iodised
 
A two pronged strategy was adopted as part of this mission, focussing on both the supply and the demand of iodised salt in order to ensure the consumption of the same.
 
Implementing agencies were the State Level Mission Unit, the Zila Saksharta Evam Swasthya Samiti, Nagrik Apoorti Nigam, Drug Controller and Chief Medical Officers.
 
Other agencies, which were collaborated with in this effort, were salt traders and manufacturers, UNICEF, the Salt Commissioner, transport agencies, National institutions like NEERI, AIIMS, NIN, the media and other NGOs.
 

The mission managed to universalise the use of iodised salt and achieved its target 11 months ahead of schedule. Independent evaluation by the International Council for Control of Iodine Deficiency Disorders confirms universal use and confers an award on Chief Minister Digvijay Singh and The Rajiv Gandhi Missions.